More on Sales & Marketing
Sales & Marketing
Happy Birthday to . . . the Product Organization?
In a B2B tech company, aligning sales with your product organization can be tricky. This…
Sales & Marketing
Stop Forecast Friday: Why Thursday is the best day for…
A co-worker of mine once told me that the problem of being dogmatic is, well,…
Sales & Marketing
Building Next Year’s Sales Plan: Doing It Right and Avoiding…
Q&A with Neeraj Agrawal, General Partner at Battery and Bill Binch, former operator and Operating…
Sales & Marketing
Removing Friction From Your Pipeline Process: Why Top Companies Are…
Stop me if you’ve heard this one before: On Monday I visit a vendor site…
Sales & Marketing
The Five Must-Have Board Slides for Sales/Revenue Leaders
As a revenue leader at large and small technology companies, I’ve spent the last 15…
Sales & Marketing
How to Hire a Tech PR Firm—Or Not
One of the most frequent questions I get from startup CEOs is, “Can you recommend…
Sales & Marketing
Introducing Battery Collective, a community for digital builders in product,…
We’ve entered a new age of customer experience in technology. Accustomed to the ease of…
Sales & Marketing
How to Navigate Enterprise Organizations: A Primer for Startups
The power base within enterprise organizations—and with it, the way vendors sell into these enterprises--is…
Sales & Marketing
How to Get the Most Branding Bang Out of Your…
There’s definitely a lot of talk about SPACs these days. But the tried-and-true IPO is…
Sales & Marketing
Embracing “Pricing-Market Fit” as a Cloud-Native Company — in a…
Battery Ventures' Dharmesh & Danel evaluate the most-common pricing models used by enterprise-focused companies to determine “pricing-market fit”.
Sales & Marketing
B2B Startups, Here Are Five Reasons You’d Be Crazy to…
When tech companies--especially less-sexy ones selling to businesses, not consumers--first get started, there’s usually little…
Sales & Marketing
It’s All About the Content: Marketing Tactics for “Category Creation”…
The Powered by Battery podcast features guests from inside and outside the Battery ecosystem discussing…