More on Sales & Marketing
Sales & Marketing
So You’re A European, B2B Startup Hoping To ‘Hop The…
Many companies are scooping up bigger chunks of venture capital from European and U.S. investors—and, increasingly, moving large parts of…
Sales & Marketing
Storytelling for B2B Startups: Avoiding ‘Buzzword Bingo’
If there’s one thing I learned from my time as both a journalist at The Wall Street Journal and Forbes…
Sales & Marketing
The Lion and the Mouse: How Big and Small Companies…
Across the Battery Ventures portfolio, it is common to see mega corporations reach business agreements with very small, seed-stage companies.
Sales & Marketing
The Seeds of Success: Considering a Company’s Stage When Partnering…
A companies’ capabilities and processes follow a common path to maturity through each stage. Large-company IT buyers can use this…
Sales & Marketing
Avoiding “Innovation Tourism”: How to Successfully Partner With Venture Capitalists…
Most large companies know they need to stay on top of emerging technology trends, and…
Sales & Marketing
A Mantra for SaaS Success: “Triple, Triple, Double, Double, Double”
What does success really look like when building a disruptive SaaS business? This is a…
Sales & Marketing
From Mad Men to Math Men: Battery’s Marketing-Tech Thesis
The following is a re-print of an interview recently conducted between Scott Brinker, founder of…